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Building the NFL brand beyond the game itself
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Zappi's Connected Insights Imperative Report
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#78 - Emerging trends and watchouts in market research
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#77 - Innovating on the edges: How to navigate AI and complex markets
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#76 - How AI Agents will change the way brands innovate
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#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution
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#74 - How to use behavioral science to influence people and understand consumers
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#73 - Why consumer insights + AI = real world superpowers
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#72 - Build it and they will come: How to systematize data for the whole organization
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#71 - Leveling up the insights function: From disconnected to connected
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#70 - How to use AI to change the game
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#69 - How to create and embed an insights department
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#68 - Innovating for the future
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#67 - How to get the CEO to give a sh*t about insights
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#66 - How to be the boss you wish you’d had
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#65 - Connecting the dots: The importance of globally connected insights
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#64 - The power of researching early and often (and doing sh*t that scares you)
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#63 - How to perform while you transform
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#62 - Why sample consistency is everything
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#61 - Best in snow: The UK’s top Christmas ads 2023
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#60 - Drinking the honey: Customer centricity as a superpower
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#59 - Losing the fear: How to embrace AI for creativity
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#58 - Breaking down the stereotype of a one-size-fits-all work system
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#57 - Creating impact: AI, LinkedIn, coaching and beyond
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#56 - Kicking short-termism to the curb: Unlock your team's full potential
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#55 - Putting foresight on the map
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#54 - Cannes you believe it? Takeaways from Cannes Lions '23
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#53 - This is how you innovate
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#52 - The power of elastic thinking: Connecting insights to decision making
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#51 - What does AI mean for the future of market research and beyond?
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#50 - How to be an insights transformation superstar
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#49 - How to elevate your insights with empathy
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#48 - Why insights teams need to break the wheel to make a bigger impact
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#47 - Lightning in the bottle: How to be an electrifying brand leader
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#46 - Super Bowl 57: The ads that scored major points this year
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#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)
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#44 - Bringing insights to an iconic brand after 95 years
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#43 - Let’s talk about sex: Insights in the telehealth sector
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#42 - Fixing the founding flaw of matrix organizations
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#41 - Making magic: Using insights to create great TV
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#40 - How to approach your category like it's your first day on the job
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#39 - What’s changed in marketing (and what hasn’t)
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#38 - How to do marketing people love
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#37 - What it takes to be an (almost) perfect insights professional
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#36 - Lessons from a legend: Transforming insights before it was cool
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#35 - Why you need empathy to fuel growth
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#34 - How to power your insights career
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#33 - How consumer insights will get its power back
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#32 - Being a purpose-driven leader
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#31 - How to be a global insights leader
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#30 - Why insights leaders should think like four-year-olds
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#29 - A masterclass in making your brand stand out
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#28 - Advertising as art: How ad testing enhances creativity
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#27 - Why you should fall in love with the problem, not the solution
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#26 - Applying design thinking to insights
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#25 - Democratizing insights in a decentralized organization
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#24 - How to be a better leader (and a better human)
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#23 - Global tools, local insights, smarter decisions
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#22 - Building a connected insights ecosystem
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#21 - How to master ‘always on’ advertising
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#20 - How to research shoppers in a post-pandemic world
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#19 - Forging a path to real representation in research
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BONUS EPISODE: Top 7 takeaways from season 2
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#17 - Inside the mind of a customer transformation legend
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#16 - Listening like a leader
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#15 - Landing insights without an insights team
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#14 - Putting the consumer at the heart of creative development
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#13 - Leveraging software (and trust) to save time and maximize impact
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#12 - From intel to insights: How to empower teams to drive change
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#11 - How to be the professional and the partner
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#10 - Setting up a world-class knowledge management system
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#9 - How to stay agile in 2021
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#8 - The innovation game
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#7 - Elaine Rodrigo: Embracing the twists and turns of life
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#6 - Michael Brereton: Shaping insights professionals of the future
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#5 - Kate Schardt: Transforming the world of insights
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#4 - Diane Hessan: Diving deeper into voter behavior (Election Special)
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#3 - Eric Salama: Influencing decisions in a data-filled world
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#2 - Theo Francis: Elevating conversations that matter
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#1 - Litthya Burgin: Overcoming the expected and the unexpected
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