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How companies become generational
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The aerodynamics of sales
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How to understand customers
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Do I have a "PMF problem" or "Sales Execution problem"?
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How to start a sales call ("Discovery" that doesn't suck)
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Nobody "wants" AI (and other lessons from Henry Ford)
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PULL is everywhere (AKA: Your business is not the exception)
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The PULL framework (finding PMF)
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The 3 sales pathologies (Helpful, Noble, Smart)
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Strict Productivity (aka: Understanding superhuman founders)
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Customer Success (the "bullet train to retention")
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The Divine Lever (What pulls you? A new concept)
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The Demand Audit
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Demand: Force against the status quo
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Bend the world to fit demand
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What's your founder operating philosophy?
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Pipeline: Getting to 5-10 calls / week
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Startups that Find Demand vs. 'Conjure' Demand
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How to build the 'right' product
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The step-by-step sales process for founders
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The physics of startup sales
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'Weird if it didn't work'
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How to figure out 0-1 sales
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The art of finding startup ideas that work
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The Hard Thing about Simple Things
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Fix your GTM with Toll Booths (and Samurai Swords)
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The path to PMF demystified (finally)
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The Startup Landscape: Waves, Dams, and Rivers
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