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The 4.33% Question
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Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?
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SPECIAL: Preparing for Q4 and Black Friday
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Who Sells Short Shorts
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Shopify Secures the Bag
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Google Cracks Open Pmax Black Box
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Inside Google Ads: A Deep-Dive Case Study
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What Your Copy 'Should' Be Doing
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Missing the Mark
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Democracy Manifest.
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The Calm Before the Election Storm
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Ghost in the Machine
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Joe Rogan's Podcast is Much Better Than Mine
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Boulevard of Broken Memes
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Creepin’ It Real
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Goodbye Cookies, Hello PAAPI
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Ads on Autopilot
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Let the Ghoul Times Roll
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Banks: The Only Winning Move is Not to Play
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Swipe-Worthy
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Curation Nation
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Why Google is Deleting Years of Ad Data
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AI Wrote This Title and It’s Terrible
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Talk to the Hand
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Problemattic.
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They Are Never, Ever, Ever Getting Back Together
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The Beemer Trap
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Bizarre Love Triangle
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Earn It: Unconventional Strategies for Brave Marketers
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One Does Not Simply Chat Without Sponsored Messages
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Big Budgets, Small Wins
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A Surprising Drop for Instagram
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The Politics of Search
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Is This the Right Zoom for an Argument?
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Call Me Maybe
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How Bid Strategies REALLY Affect Your Google Ads
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The Argument Against “Spelling It Out”
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Pixel Pushback
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They Both Reached for the Gun
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Broken and Buggy
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When You Care Enough to Gen the Very Best
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Sleigh the Competition
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Everything is Made Up and the Search Ads Don't Matter
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Weekend Edition: Influencer Marketing with Popular Pays
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Hey Copywriters... What is the Most Effective Letter?
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He Likes It! Hey Mikey!
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When Your Ads Are a Whole Mood
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When ‘For You’ Becomes ‘Forget You’
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Frugal Festivities
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From FYP to ROI?
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Brain Rot.
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Babe Wake Up, Snapchat Is Putting Ads in Chat
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This Episode is 100% Information (I Mean, Probably)
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The Fatigue Countdown
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The Great Ad Headline Heist
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Targeted: The Dark Side of Personalized Advertising
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Those Poor, Unfortunate Goals
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Paging Dr. Cringe... Emergency!
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The Two Letters That Are Blocking Your Conversions
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Fear and Surprise and Ruthless Counterfeiting Efficiency
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Inside Google Ads: Metrics That Matter
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Enjoy the Silence
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Correctile Dysfunction
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Sit Down, You're Rockin' the Boat
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DTC Sales are Plateauing. Here's Why.
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The Case of the Missing $16M Google Ad Credit
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The Subtraction Principle
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Blue Monday
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When Brat is Not Brat
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All Your Ads Are Belong to Us
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Move Fast and Cancel AI
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How Do You Do, Fellow Boomers?
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Inside the Slow Crumbling of the 'Google Network'
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Influencer Marketing Grows Up
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Think You Can Stop What They Sell? I Doubt It.
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Cookie Cancellation: Cancelled
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Snap, Crackle, Pop.
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The Last B, Well, That’s Not That Simple
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One Tiny Toggle
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The Real Cost of Amazon's Prime Days
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SPECIAL: "True" (AKA "Wazzup") by Budweiser
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SPECIAL: "1984" by Apple
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SPECIAL: The Surprising History Behind "Mana Mana"
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The Security Breach We All Feared Has Happened
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If You Can't BEAT Apple...
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Meta's Ad Platform: Half-Measures Availed Us Nothing
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Meta Hates Bots. (Except Those It Creates.)
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Googol Typos
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If You Can't Beat Them, Temu Them
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Marketers (Still) Aren't Ready for When the Cookie Crumbles
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DEEP DIVE: Disabling Comments on Social Media Posts
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Meta Thinks Everything Is AI Now
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The Meta ‘Discount Code Fiasco’
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Your Griefbots Have No Soul
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"We're Passing the Savings Along to Ourselves!"
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Is YouTube About to Blow Up Ad Blockers For Good?
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There Exists a Not-Inconsequential Chance This Headline Will Make You Skip Today's Podcast Offering
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The Myth of "99% Brand Safe"
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Uncomfortable Questions
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More. More Never Changes.
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