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Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
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The One-Sentence Strategy | Pirate Jam
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The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
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Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective
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A Tribute to Bill Walton
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2024 Is 1939 (Again) In America
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Category Creation: How To Dam The Demand
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Thinking About Thinking Is The Most Important Kind Of Thinking
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What Apple's $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective
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Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog
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Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
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Marketing The Problem, Not Your Solution
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From Category Contenders to Category Kings with Al Ramadan
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How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
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Your Biggest Competition Is Thinking You Have Competition
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Stop Trying to Fit In!
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Gemini Can Testify It's A Bland Rebrand!
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How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast
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The Big Distribution Lie
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A Wish for Different in 2024
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How To Become A Category Pirate | Christopher Lochhead on Lenny's Podcast with Lenny Rachitsky
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Israel: War in "Startup Nation"
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Where Is Consumer Spending Heading? | Pirates Perspective
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Building Your Digital Reputation with Josh Greene, CEO of The Mather Group
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What Barbie Can Teach Tech CEOs About Marketing
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Is Twitter's Rebrand to X a Category Design Play? | Pirates Perspective
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My First Year As A Category Designer with Mike Bruno of Play Bigger
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How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
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Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
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Apple’s New Category Design & Why(almost) No One Got It
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Should My Category Name Be Relevant And Relatable? | Pirates Perspective
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How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
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Elon Musk’s New Category Design For Twitter: Will it work?
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CFO To CMO (tough times) Conversation
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Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
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The New Way To Create Content & Code
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Why Treating Your Creative Marketing Like It's Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing with Anna Furmanov
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Silicon Valley: What Happened & What People Are Confused About
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Silicon Valley & 5 Crisis Marketing / Communications Principles
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Career Considerations for Technology / Startup Professionals, Category Designers & Pirates
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The Monster Category Battle: OpenAI & Microsoft vs Google
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Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live
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16 Learnings From Marketing Legend George Lois
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How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard
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Pause for Democracy
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How To Think Like A Category Designer | Category Pirates
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PR / Communications: A Very Different Point-of-View
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Adobe is Smart & Wall Street is Dumb: Why the $60B Figma Acquisition is Legendary Category Design
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The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader
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Successful or Useful?: Learning from Drucker
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Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
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How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
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How to Drive B2B Revenue Now with White Space Marketing
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Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)
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The Solo Thought Leader with Diego Pineda
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The Three Marketing Metrics That Matter
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The Three Stages of a Legendary Career: What Star Wars Can Teach Us
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How To Drive Short Term Revenue Now
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How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
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Startup Downturn Marketing Mistake, What To Do About It, & Why People Who Create Demand Are In Massive Demand
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Who Are You Going To Be When The Sh*t Hits The Fan
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Why Most Tech Marketing Fails & What To Do About It with Chris Walker & Megan Bowen of Refine Labs
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13 Strategic Assumptions for Entrepreneurs, CEOs, CMOs and Executive Leaders
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All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now
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The First Native Analog vs Native Digital War: Volodymyr vs Vladimir (And What It Means For Every CEO & CMO)
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What’s the Role of Business, Beyond Business?
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Marketing's Job Is NOT Serving Internal Customers
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Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it
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Microsoft Buying Activision Blizzard: What Most People Don't Get
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How To Inspire Legendary Marketing Work
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Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z
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New Category of Humans: Native Digitals Are Transforming The World & No One’s Paying Attention!
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Rivian IPO Through The Category Lens
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Sales Kick Off: The 2 Questions You Must Answer for Your 2022 Kick Off Event
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The Problem With Most Marketing Plans
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Creating Categories, Movements, & Startups with Sangram Vajre, WSJ Bestselling Author of MOVE
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3 Meta Problems With Facebook
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Maybe The Most Important Equation Ever
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Thinking About Thinking Is The Most Important Kind Of Thinking
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Presentations: Why They Suck & What To Do About It with Dushka Zapata & Dan Roam
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The Theranos Scam: Implications for Entrepreneurs, Startups, VCs & Marketing Leaders
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The Electric Vehicle Category: Unpacking The Rivian IPO with Al Ramadan, Co-author of Play Bigger
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How To Spot Legendary Startup / New Category Ideas
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125 How Services Firms Do Legendary Category Design / Category Creation
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The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
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123 The Two Categories of Problems / Opportunities
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122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)
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121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)
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120 14 Reasons You Should Not Create A Category
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119 The Conversation You’re Probably Not Having, That You Probably Should Be Having
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118 How to YOLO And Execute A “Personal IPO”
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117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”
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116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It
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115 2 Legendary Questions (Part 2)
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114 2 Legendary Questions (Part 1)
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113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
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112 Maybe The Only Career Advice That Matters
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111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories
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110 Category Creation: How To Dam The Demand
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109 Want To Do Legendary Marketing? Do The Opposite
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